MOON & STAR

MY FINAL LOGO OF STARBUCKS.



I choose Starbucks logo to re-design. I choose some flames at the top of the cup. These fire flames are some simple examples of the heat we get from those hot coffees we have in Starbucks. The fire flames are related to my culture too. Ancient Iranians pray flames as a holly God. So, I made a connection between them. Also, those flames could be symbols of the sun which were inserted in former Iran’s flag. We called that flag, Lion and the Sun. In addition I used red, green and white as the colours of our flag.

THIS IS MY SKETCH.

HISTORY OF STARBUCKS LOGO

Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren". The logo has been significantly streamlined over the years. In the first version, which gave the impression of an authentic 15th century European woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture. In the second version, which was used from 1987-92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo can still be seen on the Starbucks store in Seattle's Pike Place Market, and on both the House Blend and Decaf House Blend packaging.At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006.